Push Advisors

When businesses are trying to determine the value of designing and marketing products/services for the disability sector, the first question they need to ask is, how many people with mobility related disabilities are there? A 2000 report from the National Institute on Disability and Rehabilitation Research indicates that approximately 6.8 million individuals in the United …

Disability Marketing: The Last Great Frontier in Segmented Marketing Read More »

According to the US Census Bureau, one in five people in the United States (or 56.7 million people) live with a disability. More than 50% of these people report to be living with a severe disability that makes it difficult to get a job or take care of themselves. The reintegration into the working world …

The Complex Benefits To Having People With Disabilities In The Workplace Read More »

When I was injured in a car accident and became a wheelchair user in 1985, the Americans with Disabilities Act (ADA) didn’t exist. The ADA was passed in 1990, but wasn’t fully implemented until 1992; so for years, I dealt with a completely inaccessible world. Restaurants, bars, movie theaters, and malls may as well have …

The Anti-ADA Bar Crawl – Is Your Business at Risk? Read More »

ears ago, after the ADA was passed and signed into law, I was recruited to work at a major national corporation as a Human Resources Specialist after having rolled into the SVP of Human Resources’ office to pitch an event sponsorship.

It all started with the enacting of a law, the Americans with Disabilities Act of 1990. First, we had to force our entry into businesses with regulations that allowed us to even begin to be seen as consumers