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Restaurant Owners: Train Your Staff On How to Handle Service Dogs

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It’s a common occurrence. Someone rolls into a restaurant with a well behaved and vigorously trained service animal, and the hostess looks down with a smile and says, “I have to ask, is this a service animal?” “Yes” replies the hungry patron who just drove 2 hours to meet their friends here. “Ok, let me …

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Disability Marketing: The Last Great Frontier in Segmented Marketing

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When businesses are trying to determine the value of designing and marketing products/services for the disability sector, the first question they need to ask is, how many people with mobility related disabilities are there? A 2000 report from the National Institute on Disability and Rehabilitation Research indicates that approximately 6.8 million individuals in the United …

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